January is Thyroid Awareness Month, and as they do each year, the American Association of Clinical Endocrinologists (AACE), supported by by the American Thyroid Association and drug company Abbott Labs, has mounted a new publicity "campaign" to promote an aspect of thyroid disease. This year's effort, sponsored by the maker of top-selling thyroid drug Synthroid, is themed "Target Your Numbers" and focuses on the importance of the Thyroid Stimulating Hormone (TSH) test.

Somehow each year, AACE manages to choose as its theme something that isn't particularly relevant to thyroid patients, while overlooking the essential issues. This year, in 2006, is unfortunately no exception. Find out why AACE has again missed the mark, and why they are deservedly known as "the accountants of medicine." Also find out the questions AACE should be targeting, and the unanswered questions that AACE still won't address. Read my article now.